Like clothing and design, food trends continually evolves to meet consumer needs. Often times though, these changes are only slight variations of past expectations, so adopting these new trends is not difficult. If you own or run a restaurant, it is important not to drastically detour from what makes your restaurant successful. Whether you go with a rotating meal option or just add something new every month, maintain what keeps patrons coming to your restaurant.
Watch Social Media
Want to know what is popular? Watch social media sites like Instagram, Twitter and Facebook. You’ll be able to see what posts are recently trending. Currently, locally grown produce is more popular than ever. Thankfully, this is something you can use in your restaurant. It tastes better and patrons like to know you’re supporting local growers.
Focus On Your Segment
Your restaurant has a specific segment within the food industry. While you want to stay on top of what’s going on in the world of food, you don’t want to move so far away from your core segment that you lose what made your restaurant unique. So when looking to adopt new food trends, always remember your niche. Stay true to your message.
Understand Your Demographic
Who comes into your restaurant and who do you want in your restaurant? Are most of your patrons of the retirement age, but you want to target younger millennials? If so, you need to keep your current menu to maintain your older clientele while following trends that are popular with millennials.
Go to new restaurants and taste their latest creations. There’s nothing wrong with being inspired by the new menu items a local restaurant provides. This way, you will see your competitions strengths and weaknesses… You can give customers what your competition isn’t giving them, and also learn from what they are doing right!